TALENT ACQUISITION
CREATOR
Reinforcing the human element of HR and showcasing L’ Oréal’ s commitment to its people is key
Jean-Claude Le Grand
Chief Human Resources Officer L’ Oréal
L’ ORÉAL has developed a recruitment strategy that relies primarily on video-first content and employee advocacy. The company has created a TikTok channel designed specifically for providing insights into employee experiences and its culture. Using employee-generated content, staff members share videos about their daily work life and the overall atmosphere at L’ Oréal. By encouraging employees to act as brand ambassadors in short form content, prospective candidates are provided with insights into life at the company in a format that is highly shareable and engaging for Gen Z candidates. As part of this TikTok strategy, recruiters within the company share career development advice through its‘ CareerTok’ tag.
This includes advice on performing well in interviews at L’ Oréal, how to get experience in the beauty industry and overviews on internship programmes. This allows the company to attract young talent actively searching for ways to grow in their careers – particularly as insights from SOCI demonstrate that Instagram and TikTok are the preferred search engines for people aged between 18 and 24 years old.
TALENT STRATEGY
Has created a dedicated TikTok account designed to provide prospective talent with advice on their long-term career growth while offering insights into company