How 10 companies are reinventing social-first talent acquisition

Uses TikTok to provide insights into company culture and advice around career development

Builds communities on Discord and Reddit to engage passive talent amid skills shortages

Its strong brand personality attracts talent that resonåates with its culture

Has a dedicated Instagram page to share employee stories and humanise the brand

To encourage younger talent to apply, the company has piloted TikTok video resumes over traditional applications

Its‘ always on’ approach to talent acquisition keeps prospective employees engaged by building longterm, online

Created a social media filter to allow applicants to try on a McDonald’ s uniform and submit a 10-second video saying why they should work there

Shares employee stories and celebrates specific staff on its career pages

Encourages employees to act as brand ambassadors and show off its‘ Ohana’ culture

Uses social media platforms to showcase employee experiences and company culture to attract talent

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