ORGANISATION & CULTURE

Salesforce’ s Ohana culture centres on community

of work time is dedicated to independent projects at Google looks for talent that is aligned with its core values of trust, customer success, innovation, equality and sustainability. Potential candidates are asked behavioural questions to see how they can demonstrate these values in realworld, company scenarios, so the company can identify talent that will thrive in its collaborative environment. Ensuring a candidate meshes well with the wider culture can make a significant difference to talent retention, according to Gallup. In a 2025 survey, it found that employees who felt strongly connected to their company’ s culture are 4.3 times more likely to be engaged at work, 47 % less likely to be looking for new opportunities and 5.3 times more likely to recommend their organisation as a great place to work. This same study found that 80 % of employees do not feel strongly connected to their workplace culture, suggesting that the companies that do prioritise cultural fit have a significant advantage. The company’ s learning and development platform, Trailhead, has become a crucial tool in Salesforce’ s AI adoption strategy, offering curated learning paths called“ trailmixes” to develop employee understanding in AI fundamentals, generative AI, prompt engineering and deploying AI agents. By using this platform the company has seen increased rates of AI adoption, with Marc telling Technology Business Programming Network in January 2026 that he has

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