EMPLOYEE EXPERIENCE
hen it comes to finding a place to work, there is little that matters more than culture to modern employees. According to Glassdoor, 86 % of prospective candidates will check a company’ s ratings and reviews before they apply to a job, while employers who boosted their Glassdoor rating by 0.5 % saw a 16 % increase in apply starts on average. Promoting this culture, however, often relies on employees. Social Media Today suggests that company content shared by employees will receive eight times more engagement than original company posts, and research from LinkedIn finds that employees can leverage 10 times more social media connections than brands. But building employee advocacy programmes in practice can be challenging – particularly in the modern workforce, which now has up to five generations working alongside one another. While this level of age diversity can offer a range of perspectives and ideas in the workplace, each generation has a slightly different relationship to social media and promoting their workplace online – making designing an employee advocacy programme that works for everyone a challenge.
88 July 2026